What does Michael Jackson incense smell like?

A good friend of mine, also named Michael, shared this image on Facebook earlier today.

What I really want to know is, "What does this really smell like?" Really, what gave them the idea to call this Michael Jackson? Have they met Mr. Jackson? Did they just get a tour of his home? Maybe they were friends with Macaulay Culkin and he gave them a tip.

When I think of this scent, I'm thinking Bubbles (the chimp), soap, and Jesus Juice.

Seriously, what do you think of?